MILLER GENUINE DRAFT
Miller Brands
USA, 4.7
Miller Genuine Draft, a 4.7% bottled beer, is not to be confused with Miller Beer, a 4.2% draught beer. So Miller Genuine Draft is bottled, and Miller Beer is draught. Crystal clear, right? Just like the long-necked bottles MGD is served in. The Miller Brewing Company is based in Milwaukee, famous for beer, Harley-Davidson and Happy Days. (A bronze statue of Arthur Fonzarelli is to be built on the city’s Riverwalk.) Utilising the handy beer knowledge of thousands of predominantly German 19th century immigrants, Milwaukee was once home to four of the world’s biggest brewers – Blatz, Pabst, Schlitz and Miller. Only Miller remains. Sometimes known as Brew City, Milwaukee of course has a baseball team called the Brewers that plays at Miller Park. The UK’s favourite Miller brand, MGD is cold-filtered, which essentially means it isn’t pasteurised with heat. But forget the taste, the real USP offered by MGD is its new twist-off cap. ‘Purveyors of the uniquely cold filtered beer will find themselves one swift twist away from refreshment!’ said Miller’s marketing manager, announcing that further exciting developments would follow. ‘The introduction of the twist-off bottles is just the start!’ Man alive, whatever next? The bottle of beer that purchases itself, walks home from the off-licence, collects your takeaway, indulges in pointless chit-chat with the wife, turns on the telly, plumps up the cushions, and then pours itself down your bone-idle throat? Now that’s a beer I’d like to get acquainted with. PB
